Anniversary Sale, 50% OFF!

Bionic Swimming Lure FORCES You To Catch More Fish!so you can fish just like a pro…

Left in Stock: 5

  • Lifelike Swimbait: Mimics movement of an injured fish

  • Designed to quickly and easily attract predator fish

  • Realistic: Brilliantly replicates color and patterns of actual bait fish

  • Versatile: Suitable for seawater and freshwater 

  • Perfect for Amateur & Pro Anglers

"The action in the water is amazing and extremely lifelike! My new favorite Lure! I will use these all year long."

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Are you sick and tired of not angling

that BIG catch you always dreamed of?

Do you feel others always catch more than you?

Then you need our Bionic Swimming Lures to catch ’em BIGGER & BADDER FISHES! Our lures put you ahead of your fishing buddies, they WILL turn green with envy watching YOU catch fish after fish, while nothing nibbles their baits!


One of the most incredible features of our Bionic Swimming Lure is the fluid, life-like swimming action. The Kevlar-jointed 8 segmented body swims just like a real fish! Depending on how you fast or slow you crank your swimming lure, this bait will behave naturally or as an injured baitfish, stirring up that innate urge in-game fishes to strike. 


Rigged with extremely durable TREBLE MUSTAD® HOOKS, our Bionic Swimming Lure will last you the entire fishing season and beyond. There is no need to buy new hooks every time you go fishing, our upgraded Stainless Steel hooks are both rust-resistant and durable, perfect for salt and freshwater fishing.

Each Pack Contains Multiple Colors of our Lures


There have been numerous studies proven that some game fishes are smarter than others. 

So you need to divvy up your games if you want to catch them all.

The brighter colored lures are designed to appeal to a certain type of fish, while the darker colors are designed to appeal to a different group of fish. That's why we exclusively sell 6 packs, to make it easier on you when the time comes. 

Here are some great catches our customer's sent us.

Bionic Lure Pro-tip:


Do 3 casts per lure and at least 9 casts to test the spot quickly. If nothing is biting, move to a different spot. Once you find a great spot and you are getting bites, stick with the lure.


After a while, if fishes stop biting, it could be because they became suspicious of that particular lure.  It’s time to change to a different design and you’ll see tons of strikes again. 

The Perfect Fishing Lure

  • Easily Locate Schools of Fish

  • Quickly Spot Fishing Buoy

  • Protect your eyes from damage

  • Darkens depending on Sunlight 

"This pair of glasses has singlehandedly changed the fishing game for me"

FREQUENTLY ASKED QUESTIONS


Is there a warranty?

Yes, there is! We stand by the quality of our Fishing Frames, and offer a 30 Day Warranty on all orders.

What is the material holding the segments together?

a heavy, braided nylon band.

Are these baits durable?

Made of high quality ABS plastic, Kevlar jointed segmented body, and TREBLE MUSTAD® HOOKS, our baits will last you the entire fishing season and beyond. There is no need to buy new hooks every time you go fishing, our upgraded Stainless Steel hooks are both rust-resistant and durable, perfect for salt and freshwater fishing.

Why are they cut up in parts?

For a better life like swimming action!

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3 BIONIC LURE (5 PACK)

  • 60% OFF

  • Best Deal

3 Bionic Fishing Lure Set

NOW ONLY

$299.99$134.95

JUST 44.99 EACH!

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  • 3x Box of 6 Bionic Lures

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3 BIONIC LURE (5 PACK)

  • 50% OFF

2 Bionic Fishing Lure Set

NOW ONLY

$199.99$89.95
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  • 2x Box of 6 Bionic Lures

5 Remaining.

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About us


Few, if any, businesses today survive the kitchen-table dreams of their founders, especially in the outdoor industry where businesses come and go with the changing seasons. Yet, the leader in the fishing equipment has done just that - survived, grown and prospered from simple beginnings to become the one of the largest fish product providers in the world.